Cheryl Heller | An Island Press Author

Cheryl Heller

Cheryl Heller is the Founding Chair of the first MFA program in Design for Social Innovation at SVA and President of the design lab CommonWise. She was recently awarded a Rockefeller Bellagio Fellowship, and is a recipient of the prestigious AIGA Medal for her contribution to the field of design. She founded the first design department in a major advertising agency and as president, grew the division to $50m in billings when it was spun off as an independent entity. As a strategist, she has helped grow businesses from small regional enterprises to multi-billion global market leaders, launched category-redefining divisions and products, reinvigorated moribund cultures, and designed strategies for hundreds of successful entrepreneurs. She has taught creativity to leaders and organizations around the world.

Her clients have included Ford Motor Company, American Express, Reebok, Mariott International, Renaissance Hotels, Sheraton, MeadWestvaco, StoraEnso, the Arnhold Institute for Global Health, Medtronic, Pfizer, Mars Corporation, Discovery Networks International, Cemex, Herman Miller, Gap, Bayer Corporation, Seventh Generation, L’Oreal, Elle Magazine, Harper’s Bazaar, The World Wildlife Fund, Ford Foundation, and the Girl Scouts of America.

Heller is the former Board Chair of PopTech, and a Senior Fellow at the Babson Social Innovation Lab. She created the Ideas that Matter program for Sappi in 1999, which has since given over $13 million to designers working for the public good, and partnered with Paul Polak and the Cooper Hewitt National Design Museum to create the exhibit, “Design for the Other 90%.”

A Busy Woman

Something I learned in 2001: unlike classic psychiatrists, who will drag out a conversation for years without giving much away if they can manage it, psychopharmacologists will, after half an hour’s probing, tell you bluntly what they think is wrong with you.

Dear Jeff Bezos, Have You Ever Been to the Amazon?

This letter is a response to your request for ideas—for the philanthropic strategy you’re thinking about. You say you like long term, but you’re drawn to “the other end of the spectrum: the right now.” I get that, and have the perfect answer for you, one that serves both ends at the same time.