#ForewordFriday: Fortune Edition

Is there an economic value to nature's services? Should this value be incentive enough for us to fund conservation? Can lessons from the corporate world come to the rescue? In an age of increasing environmental degradation and risk, The Nature Conservancy CEO Mark Tercek believes environmentalists need to incorporate business as a partner in making the world sustainable—and that corporations need a healthy environment to stay in business.

Tercek and co-author Jonathan Adams outline examples of this mutually beneficial relationship in Nature’s Fortune: How Business and Society Thrive by Investing in Nature, now available in paperback. Tercek and Adams share the stories behind partnerships involving a range of types of businesses, resources, and tactics, offering an inspirational look at the potential for both environmental and commercial benefit.