Investing in Nature
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6 x 9
In 2004, U.S. consumers spent $5.2 billion purchasing bottled water while the government only invested 5 percent of that amount to purchase critical watersheds, parks, and wildlife refuges-systems vital to clean water and healthy environments. How can we reverse the direction of such powerful economic forces?
A group of dedicated business-people-turned-environmental-entrepreneurs is pioneering a new set of tools for land conservation deals and other market-based strategies. These pragmatic visionaries have already used these methods to protect millions of acres of land and to transform the practices of entire industries. They are transforming the very nature of conservation by making it profitable.
Drawing on his vast experience in both business and land conservation at The Nature Conservancy (TNC), William Ginn offers a practical guide to these innovative methods and a road map to the most effective way to implement them. From conservation investment banking, to emerging markets for nature's goods and services, to new tax incentives that encourage companies to do the "right" thing, Ginn goes beyond the theories to present real-world applications and strategies. And, just as importantly, he looks at the lessons learned from what has not worked, including his own failed efforts in Papua New Guinea and TNC's controversial compatible development approach in Virginia. In an era of dwindling public resources and scarce charitable dollars, these tools reveal a new, and perhaps the only, pathway to achieving biodiversity goals and protecting our lands.
Conservation professionals, students of land conservation, and entrepreneurs interested in green business will find Ginn's tales of high-finance deals involving vast tracts of pristine land both informative and exciting. More than just talk, Investing in Nature will teach you how to think big about land conservation.
"Land trusts need to make new friends and find new approaches to protect natural areas before it is too late. If you are looking for creative, new ways to save land, read this book!"
Rand Wentworth, President, Land Trust Alliance
"One thing that has become clear is if we can lie up environmental protection and economic incentives, we can make enormous progress. This book provides a blueprint for how to do that and should be read by everyone concerned with a strong economy and a clean environment."
William D. Ruckelshaus, Former Administrator of the Environmental Protection Age
List of Figures, Tables, and Boxes
Introduction: The Scale of Nature
PART I. Conservation Investment Banking
Chapter 1. Partnering with Big Timber
Chapter 2. Debt for Nature: The Story of the Katahdin Forest
Chapter 3. Bankruptcy and Biodiversity
Chapter 4. Investing with an Attitude
PART II. Creating New Environmental Markets
Chapter 5. Carbon and Forests
Chapter 6. The Bank of Nature
Part III. Incentives
Chapter 7. Chapter 7: :Greening Business
Chapter 8. Tax Credits for Conservation
Chapter 9. Incentives for Working Landscapes
PART IV. The Path Forward:
Chapter 10. If You Build It, Will They Come?
Chapter 11. Conservation at the Scale of Nature
Chapter 12. Crossing the Divide