Island Press webinars and videos

Bet the Farm

Bet the Farm: The Dollars and Sense of Growing Food in America
Tue. Oct. 26 • 1:00 PM EDT


Beth Hoffman | An Island Press bookBefore COVID-19 hit, the biggest problem in the world of travel was overtourism. Think of a vacation you’ve had where overflowing crowds were destroying once pristine natural environments and swarms of people were making daily life unbearable for the local residents. Then, seemingly overnight, tourism nearly ceased.

How do we make farmland more affordable? What can conservation easements, land trusts and other farm transfer mechanisms do to open the market to others outside of the direct descendants of farmers themselves?

Beth Hoffman, author of the just released book, Bet the Farm: The Dollars and Sense of Growing Food in America, will be joined by her husband John to talk about their transition into farming. After growing up on the east coast, Beth spent ten years in San Francisco reporting on food and agriculture, where she met John, an Iowa farm boy, trained chef and butcher. A few years ago, they moved to Iowa to take over John’s family’s farm. During this webinar Beth and John will discuss intergenerational farm transitions, the problem with “family farms” today, and the couple’s ideas about how to make land available to a new generation of farmers. 

Joining them will be the President and CEO of American Farmland Trust, John Piotti. Under John’s leadership, AFT has undertaken the most comprehensive study of American land use ever conducted, helped secure an additional $200 million per year in federal funding for agricultural conservation easements, and launched new initiatives that advance regenerative farming practices, combat climate change, and support next-generation farmers.


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