In this next installment, Upma Kapoor writes about what it's like to be the Web and Social Media intern.Dedicating every living moment to the internet sounds like the dream job for a handful of 20-somethings. Fact: I and many other applicants may have underestimated the investment, intense consumption of knowledge, and responsibility towards managing social media. I applied for an internship at Island Press because the organization operates on two subjects I identify with on a personal level: literature and the environment. The Web and Social Media internship, unmistakably, provides me with a platform to learn how to make information about the environment more interesting and accessible to the masses. We broadcast our books to a large audience, but those readers double or triple when news is published online. What I find both challenging and rewarding is the virtue frequently forgotten: the internet is written in ink. Errors, while made, are often avoidable: I draft tweets, proofread posts, and carefully select articles with the intention of educating and attracting more readers, inevitably leading them to Island Press. Sitting at a desktop and live-tweeting our current climate crisis is only one aspect of my job description. I work with Jason Leppig, Island Press’ Marketing Manager, with developing online e-blasts, scheduling updates, advertising publications, and maintaining regular installments for the intern experience for IP Field Notes. At its core, this internship is interdisciplinary as I have gained some irreplaceable insight in writing, advertising, marketing and publishing. Most importantly, I am constantly recognizing the sustainable solutions surrounding us today.
I think I’ll tweet about it.