6 x 9
6 x 9
"The Bronx Community Paper Company teaches us that we have the power, if we muster the will, creativity, and cooperation, to recover lost pieces of America's environment, return them to good health, protect other lands and resources from being destroyed, and even create environmentally friendly jobs in the process." —President Bill Clinton
In 1991, frustrated by the failure of lawmakers to produce meaningful progress on environmental issues, Allen Hershkowitz, a scientist with the Natural Resources Defense Council (NRDC) opted for an innovative approach. Resolving to put market forces to work for the environment, Hershkowitz devised a plan to develop a world-scale recycled-paper mill on the site of an abandoned rail yard in the South Bronx.
Created in collaboration with colleagues at NRDC, the private sector, government, unions, and community groups, and with a building designed by renowned architect and designer Maya Lin, the Bronx Community Paper Company (BCPC) was intended to put the ideas of industrial ecology to work in a project that not only avoided exacerbating environmental problems but actually remediated them. One of the primary goals of the project was to show that environmental protection, job production, social assistance, economic development, and private-sector profitability can work together in a mutually supportive fashion.
Unfortunately, it didn't quite turn out like that.
In Bronx Ecology, Hershkowitz tells the story of the BCPC from its earliest inception to its final demise nearly ten years later. He describes the technical, economic, and competitive barriers that arose throughout the project as well as the decisive political and legal blows that doomed their efforts to secure financing, ultimately killing the project.
Interwoven with the BCPC tale is Hershkowitz's vision for a new, engaged environmentalism, complete with principles for a new era of industrial development that combines social and environmental responsibility with a firm commitment to profit-making. As Hershkowitz explains, while the project was never built, its groundbreaking collaboration can hardly be considered a failure. Rather the BCPC, in the words of veteran environmental journalis.
Philip Shabecoff, "can be seen as the beginning of a learning process for entrepreneurial environmentalism, a pathway to a new approach in the 21st century." Bronx Ecology offers a compelling vision of that exciting new pathway.
Foreword, by Maya Lin
-The Hopes behind the Bronx Community Paper Company
-The Seeds of Discontent The Rise and Fall of the National Recycling Act A New Beginning The BCPC
Chapter 1. A New Blueprint: The Practical Side of Idealism
-Why Government-Dependent Advocacy Is Inadequate
-The Prevailing Green Strategies An Industrial-Ecological Approach Eco-Realism
Chapter 2. The First Step: Choosing A Target
-A Dreadful Record of Damaging Impacts The Enormous Surge in Paper Consumption Upstream Burdens
-The Problem with Tree Plantations Downstream Impacts The Influence of Government Subsidies
Chapter 3. The Key to a Better Ecological Bottom Line
-Raw Materials and String
-Using Recycled Raw Materials Why a Brownfield Site Makes Sense The Challenge of Infrastructure Issues
Chapter 4. Confronting the Technical and Economic Facts
-The High Cost of Brownfields Cleanup
-Permitting and Zoning
-Managing Water Coping with Energy Expenses the Difficulties of Using Recycled Raw Materials
-Designing the BCPC
-Working with Maya Lin
-Clearing the Social Market
-Understanding the Social Forces Shaping Market
-Possibilities The Challenge from Existing Businesses
-The Difficulties of Working with Community Groups
-The Interests of Local Political Leadership Litigation
-Intimidation from Construction Companies The Impediments That Color Dealing with Unions Dealing
with the Culture of Business
-Old-Guard Resistance to Environmentalists in Business Conclusion
Chapter 6. Getting Practical: Implementing Industrial Ecology
-Guidelines for the New Industrial Developer Understanding Systemic Barriers to Sustainability Building Bridges:
The Power of Collaboration
Chapter 7. Forming Partnerships: Moving Part the Roadblocks
-Creating a Development Partnership Choosing Construction and Engineering Partners
-Working with Investment-Banking Firms Encouraging Community and Environmental-Group Participation Fostering
Mutual Respect among Collaboration \
Chapter 8. Getting Started: What Is to Be Done?
-What Environmentalists Can Do Allies Who Can Help Establishing Mutual Respect and Trust