In Public Opinion Polling, Celinda C. Lake and Pat Callbeck Harper draw on years of experience and hands-on work in polling and interpreting public opinion polls for political candidates and public interest organizations. This handbook offers field-tested, easy-to-use, and cost-effective instructions for constructing and analyzing polls. Helps the user to: define the poll's objectives understand what a sample is write questionnaires that get the information you want conduct efficient interviews. Companion software provides a complete package for conducting polls and analyzing results.
Contents
Acknowledgments
Chapter 1. Before We Begin . . .
Chapter 2. Introduction to Polling
Chapter 3. Getting Started
Chapter 4. Questionnaire Wording and Construction
Chapter 5. Interviewing
Chapter 6. Preparing For and Managing Your Interviews
Chapter 7. Sampling
Chapter 8. Processing Data: Methods and Options
Chapter 9. Analysis
Chapter 10. Shortcuts and Pitfalls
Annotated Bibliography
Appendix A: Modified Trodahl/Carter Method
Appendix B: Sample Questionnaire and Poll Format
Appendix C: Sample Hand-Tabulation Grid
Appendix D: Sample Cross Tabulations from Pollstart
Appendix E: Case Study
Appendix F: About Pollstart
Appendix G: Glossary of Terms
Index
