Many of you read Randy Olson's message to scientists and the March for Science about the power of narrative. (If you haven't, check it out here!) To learn more about talking substance in an age of style, listen to an excerpt of Chapter 4: Don't Be So Unlikeable, read by Olson himself, below. Have your own tips for improving science communication? Share them in the comments! And for a limited time, use code LIKEABLE for 25% off and free shipping on every copy of Randy Olson's Don't Be Such a Scientist bought from Island Press.