By Michael S. Carolan / On July 26th, 2017
On the heels of nutritional literacy campaigns, restaurants, grocery stores, and health officials are busy promoting the benefits of nutritious foods to encourage people to choose them. There is a significant problem with that strategy, however: it risks turning people away from these foods, as eaters tend to rate foods they perceive as healthier as less tasty. So why not draw upon some of the same language used to describe, say, sizzling crispy bacon to talk about a zucchini dish? Sizzling crispy zucchini anyone?